How to Bring the Coastal Grandmother Trend to Your Home

The Coastal Grandmother aesthetic has taken the design world by storm, and it’s easy to see why. This is luxury that’s laidback and lived in — effortlessly chic and totally relaxed. Think of a Nancy Meyers movie come to life, where every room looks like it belongs in a beachside estate that’s been in the family for generations.

The style is embodied by icons like Martha Stewart, Ina Garten, Oprah, Meryl Streep, and Diane Keaton — women who embrace comfort, quality, and timeless elegance without pretension. Their homes feel warm, welcoming, and deeply personal.

Bringing Coastal Grandmother Home

  • Entryway Elegance — Set the tone from the moment someone walks through your door. A coastal beach console table, woven baskets for storage, and a statement mirror create an inviting first impression that says “welcome, stay awhile.”
  • Luxe Kitchen Details — The kitchen is the heart of the Coastal Grandmother home. Beach-inspired barstools, pendant lights in natural materials, open shelving displaying beautiful dishware, and fresh flowers on the counter create a space that’s both functional and gorgeous.
  • Warm Whites & Top-Quality Textiles — The color palette centers on warm whites, soft creams, and sandy neutrals. Layer in top-quality textiles — linen curtains, cotton throws, cashmere pillows — that invite you to sink in and relax.

The beauty of the Coastal Grandmother trend is its accessibility. You don’t need a beachfront property to achieve this look — just a love of comfort, quality, and timeless design. Let Nouveau help you bring this beloved aesthetic into your home.

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